Many outside of
construction fail to recognize the complexity of the
industry. Its scope is very broad; at one end of the
industry there are high profile buildings and structures
that are sometimes tagged "modern wonders of the world".
In another part of the industry there are conventional
buildings - offices, factories, shopping arcades,
schools; we pass these every day of the week, and every
day of the week we drive on or over highways and bridges
- perhaps complaining about the inconvenience they cause,
at the same time wondering at the way an apparently
random set of operations can be brought together to
produce such impressive products. Other parts of the
industry are represented by house building and the
refurbishment of existing structures, where the owner
requires to change the purpose or appearance of the
premises.
In order to appreciate
the construction industry fully, it is also necessary to
recognize that it is fragmented - on both a trade and
geographical basis - yet the scale of its business
operations is considerable (in the UK it accounts for 10%
of the Gross Domestic Product). It is a highly complex
and very competitive industry, demanding highly skilled
work to be conducted in all weathers, while producing
mainly one-off products with one-off teams.
Little wonder that
suppliers of services - particularly Information
Technology services - see the industry as a good target
for their products, particularly as, even today, the
general perception is that the industry is 'behind the
times' in terms of technology.
Information Technology
(IT) undoubtedly has had a role to play in construction
for many years; indeed, in areas like Computer Aided
Design (CAD), the construction industry has shown other
industries the way. Unfortunately progress in IT and
progress in construction are not synchronized. As a
result, the origins of many of the IT 'solutions' that
are thrust at construction originate in other industries,
so that the products of these 'solutions' emulate the
other industry's processes. The implicit expectation
seems to be that if construction 'got its act together'
and changed its practices it too could use IT
In this paper I draw upon
my experience of working with a number of industry
groups, national and international, and from that vantage
point look at the evolution of the electronic exchange of
information, seeking to identify the factors which have a
significant impact upon its adoption in the construction
industry.
The term Electronic
Information Exchange (EIE) is used here as an all
embracing term, because it is necessary to address many
associated issues of electronic exchange of information
if one is to describe the construction industry's use of
computers in this field properly. It should be noted,
however, that it is unlikely that any of the technologies
being used in construction are unique to the construction
industry; on the other hand, it seems to be more a case
of the nature of the industry making unusual demands upon
the technology.
Early examples of EIE
include design offices sending copies of two-dimensional
project-specific drawings to other parties involved in
the same project; the project drawings themselves would
probably have been produced by draftsmen re-trained to
use CAD systems. Since it was recognized that at key
points in the design process it would be necessary to
pass copies of these drawings to other parties, it did
not take the design offices long to recognize the
advantage of sending a copy of the CAD files rather than
a paper copy.
It quickly became
apparent that exchanging an electronic version of a
drawing was nothing like sending a paper drawing. If the
receiving party was to automatically regenerate the
drawing, the basis assumptions used to compile the
drawing in the first place had also to be known by the
receiving party. What, one asked, would happen if the
drawing as reproduced automatically at the other end did
not conform to the conventions used by the sender design
office? This sort of thinking began to point up the
difference between working within a single office and
sharing documents with other parties on a project.
Without some conventions for the project, it was
difficult for the sending and receiving parties to make
sense of each others drawings. Consequently,
standardization of CAD layering and of drawing rules
became necessary. The resulting conventions paved the way
for CAD drawing exchange but proved to be far more
complex than was originally imagined.
There is, for example, an
infamous case where a receiving party, having loaded the
files, was unable to see any of the drawing being
exchanged. It transpired that in their office, all
dimensions were in meters whereas the drawing sent to
them was in millimeters; though the drawing was there in
the receiver's CAD files, when presented (in a different
scale), it turned out to be completely
un-viewable!
The advent of improved
instrumentation, data capture and remote communication
connections (even taking advantage of early satellite
communications) opened up another area of EIE. The
transmission of monitoring and survey readings from
remote site locations to a central laboratory or design
office soon became an established process. A survey
engineer could make visits to the location of a new site
and conduct his surveys using electronic equipment
incorporating data capture devices. The results of the
survey would be transmitted back to a central office and
the data used to interface with the computerized
construction drawings. In this way, digital views of land
profiles, site surveys etc. could be generated - often
before the survey team returned to the office. As it was
required to incorporate this survey material with the
detailed drawings of the project produced via CAD
systems, once again rules and conventions had to be
established so that all contributors to the project were
providing useable and understandable and exchangeable
material.
The use of
instrumentation and monitoring equipment has now reached
a point where the equipment is often incorporated in the
fabric of a structure or its surroundings. This
strategically placed equipment routinely captures
information and in response to remote electronic signals,
transmits the stored information to a central point for
analysis, often without human intervention.
Besides these rather
industry-specific examples, there are a host of other,
rather routine practices, which in truth, form the major
part of the industry's use of EIE.
A construction contract
does not lend itself to carrying large stocks of goods
and material; it operates on having what it needs,
delivered "just-in-time" (JIT). This means that the
routine dialogue between a buyer and a supplier can
become crucial. It is fair to say that the telephone and
the fax machine have already made a major contribution in
this area.
However, let us consider
all of the steps in a construction-based JIT buying
process. For many construction projects, the
identification and procurement schedules have been
established not by the site but by a remotely based
regional buying operation. The regional buyer has
pre-arranged a procurement agreement with a local branch
of the selected supplier; subsequently, the role for the
construction site personnel is to "call off" the
materials, as and when needed, against this
pre-established buying schedule.
The flow of conventional
paperwork to support this operation is complicated:
- The site is provided
with details of the predetermined material, the identity
of the local supplier to be used and the pre-arranged
price for the goods.
- When the site makes a
"call off", it is often by a telephone call or a locally
raised paper order.
- The merchant supplies
the goods accompanied by a delivery ticket.
These transactions take
place between the local site and local branch of the
supplier. Any subsequent discussion regarding over- or
under-delivery, damaged goods or the like, also take
place between the local personnel. Somewhere amongst this
process, the site personnel will provide a signature to
confirm receipt of the goods. The supplier's successful
sale and delivery is the trigger for a payment request to
be raised. Most supplier's will consolidate information
from their local branches to a central point and process
a central payment run. So then we have a central point of
the supplier's operation sending out invoices to the
contractor's accounts department; rarely is this accounts
department site-based.
All that remains in the
process now is the matching of the invoice received in
the accounts office, (most likely for a part delivery),
with the paper work raised by the local procurement
office for material that was delivered to the site. The
accounts staff knows about the invoice, the local
procurement personnel knows of the intention to buy and
the agreed prices, whilst the site know what it ordered,
how many were delivered and when. This is known as the
three-way match - invoice, order and delivery ticket -
each has its origins in different geographical locations.
It is easy to understand that it is in this area that
many believe that technology can provide a
solution.
EDI is the electronic
transfer of business information from one independent
computer system to another, using agreed standards to
structure the data, regardless of the computer
applications being used at each end. It is seen by many
to be the solution to problems such as the site-based
buying example given above, particularly since EDI is
used by many other industries for just this sort of
trading process and all of the necessary EDI standards
exist. In addition, there are "store and forward"
value-added network services to provide this service.
One of the essential
criteria for deciding where to use EDI is the volume of
transactions and the repetitive nature of the business.
To establish EDI
facilities, one would wish to use them on high volume
transactions and with the third parties with whom one
frequently does business. Unfortunately, the complex
processes described in detail in the example above rarely
match this criterion. The high volume transactions on a
site are not for the more significant material items like
concrete and steel, but for what are referred to as
"consumables" - tools, protective clothing, road cones
and the like. In essence the repeat, volume transactions
apply to low value consumable items, whereas the high
cost items generate a relatively low number of
transactions. A further factor is that it is common
practice to use different suppliers across a range of
projects so the prospect of setting up a technology
solution with one or two selected suppliers is rarely
supported.
In many companies, these
low value consumable items are ordered direct by sites
without there being a formal purchase order to refer back
to. The quality of information recorded on these locally
generated orders is notoriously unreliable, yet this same
information would be needed to control the EDI-exchanged
data between and within the two businesses involved in
the transaction. Because of its unreliability, getting
the individual EDI transactions to the right places in
the businesses and for it to be used for matching
purposes actually generates more administration than it
solves. It requires some serious work to be done to
radically change the operating procedures that allow the
unreliable information to be generated in the first
place.
There are, as a matter of
fact, some examples of this type of electronic exchange
working successfully but it is not wide spread nor would
it appear likely to become so until there can be some
significant shift in the procurement processes used
between contractors and suppliers. The point of this
example is to highlight that introducing EDI is not just
a question of applying a technological solution; it
requires changes to business practice too - and not just
within individual companies.
The picture for EDI is
not all negative, however. Many of the suppliers to the
construction industry have recognized, and are benefiting
from, the potential for EDI. They have EDI links
established (and working) between themselves and the
companies that supply them - the manufacturers. Here, the
product range is relatively straight forward, the network
of locations is reasonably static and there is ample
opportunity to manage the quality of the information
being processed. Consequently, there are many examples of
EDI working successfully in these areas. Indeed, this
leads to a situation where suppliers are already EDI
equipped and well aware of the benefits to be derived;
they are waiting for contractors to 'get themselves
organized'.
One of the traditional
aspects of the construction process is that of
competitive tendering. This is a process that companies
have to use to secure work in competition with other
companies. The Bill of Quantities (BoQ) is the
traditional documentation used as the basis for pricing
and communicating the tender, also to measure the work
content of the job. For many projects, this is a very
large document, since it breaks the work content of a
contract down into well-defined and pre-prescribed
components of work.
Companies wishing to
tender for a contract are required to assign prices to
each of the items of the work described in this document.
Many of these companies have invested heavily in IT tools
to aid this process. At one end of the process, the
organization supplying this document may well have
developed various methods to deliver the information in
an electronic form, in some cases encouraging the use of
their IT solutions by also providing a self-loading
computer program to read and accept prices keyed in as
the material is viewed. From the originator's point of
view, this is a method of ensuring that the material
provided is returned in the original format with only the
prices added.
This approach provides
the originator with what is wanted but ignores the fact
that the organization pricing the job may well have had
some requirements too. It is not surprising, therefore,
that many of the companies that have to earn their living
by accurate tending have installed their own tendering or
estimating software applications. These applications take
advantage of the well-structured information provided
within a BoQ in order to decompose each item into a bill
of materials breakdown for each work item. A lot of
advantage to the companies is gained from being
able:
- to minimize the time
taken to input the material from the BoQ into their own
estimating software applications,
- to automate and provide
accurate base line pricing material for consideration by
the estimating experts,
- to streamline the
process of obtaining prices from third party participants
like subcontractors and suppliers
- to supply the final
pricing information integrated into the original BoQ for
return to the client.
Since the time available
for responding to tenders is usually very limited, if it
is possible to minimize the time taken to deal with these
points, more time is available to polish the pricing of
the key items within the job, leading to a more accurate
tender price for the contract.
This has naturally become
an area of interest for EIE. Solutions exist that are
based upon word processed files, with different file
formats being made available in recognition of the
variety of word processing products in use. Another
solution is to provide the data in the form of an ASCII
file, usually accompanied by a set of instructions
describing the format of the file for the contract. This
in turn leads to a plethora of interface tools that
bridge the gap between the receiving estimating system
and the ASCII file forms. However, EDI standards have now
been developed for most of the processes that the BoQ
material is used for. These have given rise to a set of
standards in which an increasing number of parties
involved in the tendering process and the creation of BoQ
material are involved.
Other technology
solutions have been adopted, including the use of
document scanners. The idea here is that the individual
pages of a paper BoQ are scanned in and represented upon
the computer screen. The document management software is
fed the position of key fields on the pages and Optical
Character Recognition software is used to translate these
into data that is used to drive the estimating system.
The prices resulting from the estimating software is
added to the scanned images in the appropriate position
and used either as a file of scanned images or as a
print-out as the tender submission.
There is (or should be)
some real motivation to succeed in this area because -
beyond the processes explained so far - the successful
construction company would be able to utilize the same
electronic BoQ material through out the life of the
contract, such as:
- submitting and getting
approval to routine valuations and payment stages,
- replaying the same
pricing and estimating processes between the contractor
and the suppliers and subcontractors as they tender for
their participation in the contract (a process that is
carried out through out the duration of the
contract).
In other words, this
really is one of the areas of the construction process
that stands to gain a lot from EIE, with the potential to
deliver advantages throughout the life of the contract to
all parties that are involved in the contract. Given this
potential, it is disappointing to report that progress in
this area is poor. The reasons for this will be reviewed
later in this paper.
Figure 1. The project
information cycle.
There has been something
of a revolution regarding E-mail within construction.
Many of the main players use E-mail to assist them in
communicating within their own businesses. What is more,
they are beginning to accept it as a reasonable form to
communicate with each other on contract related issues.
It is too soon to say that it is trusted and depended
upon as the sole method of exchanging important
information; however there are an increasing number of
examples where parties are using E-mail to correspond on
contract issues (mostly text based, like site
instructions).
These examples should be
seen as very significant, since it is tantamount to
breaking new ground in the construction field, and it
provides real examples where businesses in a commercial
environment are accepting the concept of exchanging
information electronically. The inevitable questions are
being raised:
- about how the
procedures are controlled,
- about what the
responsibilities and legal positions are,
- and about the issue of
electronic signatures.
Equally important, the
use of E-mail has begun to demonstrate the value of
establishing some operating rules and agreeing on some
specific contract conventions. Problems with early
attempts to exchange E-mail-attached files, produced from
various desktop tools, highlighted this issue.
Interestingly, the reaction when this became apparent was
"[...] well why do they not co-exist? We expect
them to, surely the tools do not work properly if they do
not co-exist! "
This reaction is easy to
understand. In construction, we know about standards, we
know about buying components and putting them together to
produce a composite, indeed, we expect standards to be
there. Because we expect them to be there, there is
little tolerance when they are not, and certainly no
sympathy with the concept that we should have to fund and
deliver the standards for ourselves; instead, the
standards have to be there for the tools to work!
Picking up on the theme
of individual projects and the need for multiple
organizations to exchange information electronically
brings us to the subject of Document Management
Technology.
Many major projects are
now using Document Management Technology to provide the
collection and distribution mechanisms for information
exchanged within the contract. The term 'Document' of
course in this context is an electronic document which
can include text information, drawings, audio and video
material, scanned images and so on. This is an area where
electronic material about a contract is collated and
distributed between the various parties involved in the
contract.
Local networks and
servers are being established for the contract, and
remote connections allow for those who are not on site to
participate. People are now being employed on the
contract as information managers to operate the hub of
this service and to ensure the integrity of the
information. The contract itself may even have all
parties agreeing upon a coding and referencing convention
for the contract. Staff on the site may actually be
taking the paper documents that it receives and routinely
scanning them so that an electronic image is available in
the database. Even the substantial and never-ending
process of distributing drawings is being achieved
electronically, where workflow technology is providing
the management of the approval and change management
processes. In other words, there now exists ample
opportunity for IT to support the business of information
management.
There is an increasing
interest and awareness of the need to adopt Document
Management Technology. However, when computing begins to
clash with the traditional operational procedures and
attitudes of the industry, it tends to be the traditional
approaches that win the day. As in all industries, there
are new generations of computer-aware managers who expect
to use computing as a matter of course; and indeed they
do. The inducement to utilize computing and other
technologies is promoted in much of the industry's recent
training material, giving rise to an expectation amongst
today's managers that a new approach is not only
available but is desirable.
All too often the
practical environment within which the contract manager
is operating provides a different story. In making a case
to adopt a serious computing solution into the operation
of his contract, a contract manager knows he has to
overcome issues like:
- resistance from some of
the parties involved in the contract,
- it is not ultimately
his decision, he will have to get the support of
management and the key parties in the
contract,
- too little funding
provision has been made available at the start of the
job,
- there is caution about
sharing information and questions about the ownership of
that information can lead to parties not wanting to
release information,
- people will insist on a
paper copy with a signature on it,
- even questions about
the legitimacy of exchanging electronically will be
raised.
There are, however,
reasons to be encouraged. The recession that all
construction businesses have been through during the
early 90's has demanded they hone their operations,
prompting considerable change that a few years before
would have been unthinkable. Businesses are now
positively seeking more value out the information used to
run a contract:
- they appreciate the
need to consider the entire life cycle of a contract,
rather than just the construction phase,
- they find themselves
expected to enter into partnering agreements with other
organizations so that the business practice of all
operations is more closely aligned,
- they are expected to
establish closer relationships with the Client, not just
to win the work but to facilitate many of the downstream
operations too, (in some cases, even finding that the
client is stipulating how aspects of the contract should
be run).
There are many in the
industry that welcome these moves and who have thrown
themselves enthusiastically behind achieving these goals.
For some it is just the opportunity they have been
awaiting as it should open doors that were previously
closed. For others it has provided a fertile ground for
research and development. Yet to some it is a threat and
a break with tradition.
If there is one thing
that the construction industry is not short of, it is
bodies that provide forums for discussion about
industry-related issues. It has to be said that this is
potentially one of the factors holding back the
industry's adoption of technology, since it is so
difficult to secure the support of all the necessary
parties to carry through changes to the established
industry processes and rules of operation.
However, all of these
bodies are alive to the potential of technology; indeed
many of them have special interest groups and working
parties to monitor the technology arena. Unfortunately
these tend to operate in isolation from each other, so
there is little scope for concerted actions to aid the
industry. But there are examples of cross industry groups
working to further the adoption of EIE, and it is
pleasing to report that these cross industry working
groups include significant contributions from the client
base.
In the area of EDI, for
example, study groups have progressively designed and
built exchange standards for a considerable number of the
traditional business processes. An early lesson for these
groups was that other industries have built EDI standards
for routine business processes and that many of these are
equally suitable for construction. A further realization
is that contractors conduct as much business outside of
construction as within, therefore any trading exchange
standards should be capable of working across industry
boundaries. Consequently much of these groups' activities
are aligned with international and cross-industry
standards.
As well as developing
standards, some of these groups actively promote the
implementation and practical use of EDI between potential
trading partners. This work is beginning to bear fruit
but it is difficult. It is clear that the technology is
not an inhibitor - since the responsible groups have
become very proficient at developing and evolving
practical standards where none existed. Rather, it is the
business interests and preparedness that is the
inhibitor, even though the costs involved are relatively
low and the pay-back significant, even for the smaller
players. The aim of the EDI groups is to help create the
critical mass of companies necessary to make trading
electronically an acceptable and normal practice.
Another ingredient has to
be addressed, namely that of support from the industry
rule-makers. Unless the industry establishment sanctions
the use of electronic exchange and embodies it as an
acceptable practice in the rules of operation, there will
continue to be a slow and cautious take up of the
technique.
Another area where cross
industry groups are currently active is in developing the
industry's use of Object Technology. This is a technology
that has caught the imagination of the industry, since it
offers real opportunities to move the industry's current
use of information technology to a different level. Work
is progressing (nationally and internationally) to
identify the requirements and to represent these within
the commercial products such as CAD systems. When
available, the results of this work will enable the
graphical model of the contract to provide a new
dimension to the material used to describe and inform
within the contract; it can become the principle
mechanism for representing the building, providing a
graphical view of the building through all stages. By
becoming the basis for storing information about the
building - rather like the document management tools are
at present, it will revolutionize the way people work and
make reference to contract documentation in the
future.
The Object standards,
once they become available, will provide an interfacing
convention which, if accepted as an industry standard and
incorporated in the software products, will mean that the
plethora of third parties that come together on a given
contract can all interface on the contract, regardless of
the software products used.
The intention with this
technology is that the 3D models developed for the
contract should be used throughout the construction
process, becoming an "as built" model of the output of
the contract. This model will be updated during its life
with information about all of the material and equipment
used, making it an ideal model for the Client to use
during the occupation of the building. As a result, the
client has a model of the building he is to occupy and
one that he can use for facilities' management throughout
the life of the building. The model should also be of
value when it is required to demolish the
building.
It should be pointed out
that many of the people that are contributing to the
cross industry research and applications activities
described above, do so as part of their normal work. They
are aware of the advantages and contribute as much of
their time as possible, and very few of them have this as
a full time commitment.
Alongside these cross
industry activities, there are research projects that
cover a wide range of issues related to IT in
construction. This research work typically involves
professional researchers, members of academia and
developers of IT services and solutions, who are able to
put much more of their time into their work; their work
makes a key contribution to taking the industry forward
regarding the use of IT.
The projects appear to
have one or two features in common:
- they are built around a
selected piece of IT technology with the aim of showing
how this technology could benefit the
industry,
- their aim is either to
deliver a solution that can be packaged as a commercial
offering to the industry, or the end product of the study
is to produce a set of findings published in the form of
a report.
There is, of course, the
risk that neither of these approaches really addresses
the construction practitioner's requirements. The
construction manager's requirements are for technology
solutions that can be deployed quickly and easily - there
is often little time from the point of winning the
contract to beginning work. Besides, technology solutions
typically work much better if they have been implemented
at the commencement of the contract not "bolted on" once
the contract has started. There is no substitute for real
construction experience. Because a credible sponsor is
needed, the research teams seek the practical involvement
of representatives from the industry
Another requirement from
the construction manager is for solutions that can
co-exist with existing practices. We have already
mentioned the difficulties of changing the culture of the
work environment; if a solution is to be implemented
quickly and easily, it will be better achieved if the
solution in question can be applied in the existing
methods of working. For the construction manager to be
able to accept such solutions, he will wish to recognize
the potential value for money. He is not interested in
long-term or intangible benefits; he wants the payback
realized on his contract, not somebody else's. As the
technology tools rarely already exist, the cost-benefit
has also to carry the capital cost of the equipment
needed. And of course (because we would not be doing our
job if we did not), there is the need to re-engineer the
affected business processes.
In contrast, the
technicians, who are seeking to provide IT solutions,
have an interest in seeing that the solution is
integrated with all appropriate aspects of the business
operation. They are also concerned that a careful
analysis of the existing method of working be
undertaken.
In summary, businesses
need well-focused solutions to come out of research, that
are practical to implement; there is little interest and
support for an initiative that does not deliver a
tangible product - a report is not considered a
product!
The research projects
that are aligned to individual construction contracts and
which have the active support of a construction manager,
are closely targeted to the construction manager's range
of requirements. Hence, they are narrow in their
objectives, neither too technical nor revolutionary in
terms of the re-engineering of business practices they
imply. Words like 'pragmatic' and 'well focused' are used
to describe them.
The other, more generic,
type of research projects will appear to carry the
support of big companies - but, in reality, the
participation from the company may well come from the IT
department or from some other service part of the
business. This implies that the outlook is more radical,
with an interest (i) in wanting to get the extra value,
(ii) in wanting to have a well analyzed solution, and
(iii) in bringing about changes to the way the business
operates in the future. The idea of payback through a
single contract is probably sacrificed.
Both approaches, of
course, have their justification; the first provides more
immediate gains, whereas the second calls for more
investment in changing the way work is carried out.
Unfortunately, the present day industry climate is not
able to sustain the second way of working.
The consequences are that
quick-win projects are beginning to make an impact upon
the industry. Technology solutions are being introduced -
slowly and piecemeal, and there is little interest or
awareness of the need to consider consistency across and
between these solutions. In cases where the solution
requires something like a set of rules or some coding
conventions, there is no overview being taken to see that
the rules and codes for one solution could be utilized
elsewhere in the business. Nor is any care being taken to
ensure that industry standards and conventions become
integrated as the technology is installed. It is to be
feared that by not looking across applications, one will
end up with technology mis-matches! This should be a
major concern for those who have the best interest of the
industry at heart.
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Who is it
that could monitor these
developments?
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Top
of page
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One approach to answering
this question is through the research funding bodies who
should accept a responsibility to avoid dispersing
interest and energy by ensuring that the work that they
are supporting is well-considered and well coordinated.
This coordination should not be on a contract-by-contract
basis but prevail across their whole program of funded
research. In addition, it would be better still if the
coordination was applied in accordance with an
industry-wide consideration of the research's objectives
and impacts, not solely from a technology
viewpoint.
A second approach that
can assist in improving the situation lies with the
industry's rule makers, those that can and do influence
the operation of the industry. The construction industry
is governed by rules and practices that have been
established over many years; against this background, the
nature of today's IT solutions, particularly those
related to communication and integration, are that they
introduce alternative ways in which the industry can
operate. Without the industry's rules and conventions
being changed to complement these new solutions, there is
considerable caution and in some cases resistance,
regarding accepting the improvements.
With the active
participation of the industry rule makers, a stronger
industry rather than technology focus be taken by the
funding bodies, with a consequent shift to achieve "open"
solutions rather than the "parochial" solutions currently
taken by both the industry and technicians. In this way,
the task of helping the widely diverse construction
industry to take substantial advantage of developments in
IT will be much better channeled.
Many of today's research
projects hinge on the prolific technology of the
Internet. However, the highly fluid nature of this
technology is in itself a cause for concern. It is
already possible to see research projects "losing their
way" because the technology has outstripped the contract
environment, so that selecting which proposed projects to
contribute to is very difficult. Indeed, it is made even
more difficult since the nature of the Internet
technology is to a large degree against the philosophy of
the industry's current modus operandi.
Note that this has been
true for a number of other industries too; somehow,
though, these other industries have managed to overcome
this barrier and are now embracing the Internet
technology within their operations. However, the
construction industry's attitudes and cautions regarding
EIE apply equally to the Internet (and possibly even more
so). There is a fundamental cultural difference between
the open, all-pervading Internet concept and the closer,
more tightly-controlled one adopted in construction
contracts.
Until the issues
described here are fully addressed, the potential
available from the newest technologies will not be
achieved.